Rock City Cycles Amps Up Its Online Presence. | Red Fox Creative

Rock City Cycles Amps Up Its Online Presence.

One of Nanaimo’s premiere bike shops was looking to enter the market to compete online as much as a lot of bigger, online only outlets. Only, what those big companies lack, is a niche, boutique shop owned by passionate, amazing folks who love biking and sharing that passion with their clients. Red Fox was tasked with being able to bring a full e-commerce solution that would not only look better than any other online shops, but would keep ties with the people who made this shop one of Vancouver Island’s most successful bike retailers.


The original design, although functional, lacked the visual prowess needed to separate RCC store from any cookie cutter online retailer, as well as needed to represent and portray the new sleek look of the shops new name and branding. Ultimately, the real challenge was transforming the look and feel of the site into an industry leader, while keeping the functionality as easy and simple as possible. In order to create that feeling, we built a custom theme on the Shopify platform to allow for safe and easy transactions. We also wanted to keep the visuals prominent, raw and real, the same feelings we all experience on two wheels. We cleaned up the look of the site, to give it a more professional look with less focus on backgrounds and more focus on the products being featured. Every decision was calculated to create a more user friendly user experience and to help drive traffic into conversions with purchases. Lastly, we cleaned up the stock, limiting it to what sells best online and to keep the user engaged.


As with most larger projects, RCC is a work in progress, and with the guys looking into the future as to what is possible with online integration we are really looking forward to continuing to push the boundaries of the genre and have some awesome new features coming just around the corner.