MIVA came to us with an outdated website, with the goal of helping to increase their message and brand to more people, to provide members with a more user-friendly, informative website, and to increase membership with their social media. So, we reworked the brand logo, and conceptualized a modern, eye catching responsive website utilizing MIVA’s vibrant colors and amazing photography (thanks Nick & Pat). When it was all said and done, MIVA had a site that was better than most major cycling events, let alone non-prof cycling clubs. We’re still looking for a better looking, more intuitive club site on the net.
We took all the information and broke it up into proper categories, allowing users to get all the information regarding their favorite cycling activities all in one place quickly and easily. We also created custom icons as well as informative info-graphics, calls-to-action graphics and course elevation graphs, maps and course records. Since launching the new site in August ’14 the newsletter has increased over 300% and club awareness and membership are higher than ever before. We’re looking forward to seeing you on the road too!