Kendra came to us after seeing the work we did on a previous law client (Duncan Allen Law) and was looking for more of a visually stunning representation in comparison to the current state of legal websites. She needed a brand that easily represented her as well as conveying a strong, sophisticated and powerful message behind it.
We ended up creating just that for her. A clear, no nonsense logo that didn’t incorporate handcuffs, pillars or other common visuals associated with criminal law and law in general. The serif font allows for some extra underlining class, while the blockiness of the logo gives strength and stability. A dark crimson color was selected to add a splash of color as well as some royal undertones.
The clients’ expectations were completely surpassed and we’re thrilled that she is so happy with our creation.