Hub City Tri Club

Reinventing the “Aero” Wheel

Like their cousin organization MIVA, Hub City was looking for a visually stunning informative place for members (and future members) to access all the club information, valuable information about the sport and to create a greater sense of comradery and community for members. We took to the basics and went from there. Easy to find, relevant information, as well as stunning visuals made this site come to life. We edited a multitude of video to put together a motivating intro clip showcasing the struggles and determination of these athletes or all ages as the main focal point of the homepage.

When it comes to community, we went a step further, not only by reorganizing the news sections to break up into specific pages from certain distances, race recaps and more, but created the most detailed, informative race data for all the major local areas such as course maps, elevation charts, key areas of danger, strategies as well as race tips from previous racers. This new site is now the leading Triathlon club site, setting a new standard for club sites on the internet today.

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